CAROUSEL MODULES

WHERE IT ALL BEGAN

2012

Cadence was founded in a London studio with one vision: to make cycling culture more accessible and inclusive.

FIRST STORE OPENS

2015

We opened our flagship store, creating a space for riders and community events alike.

INNOVATION IN MOTION

2018

Launched our in-house R&D unit, fuelling product breakthroughs and sustainable design.

A GLOBAL BRAND

2020

Expanded into Europe and beyond, reaching cyclists in over 20 countries.

POWERED BY PEOPLE

2023

Over 1,000 employees, 4 hubs, and a growing reputation for putting people first.

PEDALLING INTO THE FUTURE

2025

New leadership programmes, award-winning campaigns, and a renewed focus on culture and wellbeing.

Pretitle

OUR VALUES

At Cadence, our values aren’t just posters on the wall - they guide every decision we make, from the shop floor to the boardroom. They’re the reason people choose to build their careers here - and why they stay.

PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PASSION IN MOTION
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER
PROGRESS TOGETHER